Why are print finishes used on custom-printed packaging?
Our print finishes can help your printed products stand out by bringing the reader's attention to the right spot and making your packing more durable and elegant. Print is an investment from your marketing budget that needs to generate some return. Scuffed and torn packaging or smeared fingerprints don't let you put your best look in front of customers, so protect your investment with the best coating.
Spot Varnish - Aqueous
When combined with a flood coating, a spot varnish results in a terrific visual step-off that adds depth and draws the eye to specific places on your package. A spot varnish allows you to highlight particular areas of a printed piece and adds shine and depth to those elements on the page, such as a logo or image. Varnishes are also applied on-press, but they are heavier-bodied and can be applied (like inks) to only certain areas (spot varnish). A press plate must be created to apply a spot varnish, so artwork that clearly defines where to use it is necessary.
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