Why are print finishes used on custom-printed packaging?
Our print finishes can help printed packaging stand out by bringing the reader’s attention to the right spot and adding valued durability and elegance. Print is an important investment from a marketing budget that should generate a return. Packaging defects possible from an unprotected carton surface, such as scuffed or torn packaging and smeared fingerprints, don’t put a brand’s best look in front of potential customers, so it is vital to protect print investment with the best-suited coating.
Spot Varnish - Aqueous
When combined with a flood coating, a spot varnish results in a terrific visual step-off that adds depth and draws the eye to specific places on your package. A spot varnish allows highlighting of particular areas on a printed piece by adding shine and depth to specific elements, such as logos or images. Varnishes are also applied on-press, but being heavier-bodied, they can be applied (like inks) to only certain areas (spot varnish). A press plate must be created to apply a spot varnish, so artwork that clearly defines where to use it is necessary.
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