Why are print finishes used on custom-printed packaging?
Our print finishes can help printed packaging stand out by bringing the reader’s attention to the right spot and adding valued durability and elegance. Print is an important investment from a marketing budget that should generate a return. Packaging defects possible from an unprotected carton surface, such as scuffed or torn packaging and smeared fingerprints, don’t put a brand’s best look in front of potential customers, so it is vital to protect print investment with the best-suited coating.
Flood Varnish - Aqueous
Varnish is a thin-protective layer that is applied to a printed sheet for protection or appearance. At Custom Cartons, our varnish is aqueous-based. Aqueous varnish is a clear, fast-drying water-based coating that is used to protect printed pieces. It provides a surface that deters dirt and fingerprints and looks beautiful on custom-printed cartons. For packaging purposes, varnishes are essentially clear ink that can be dull, satin, matte, or glossy. A flood varnish covers the entire surface for protection or sheen.
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