With consumer attention on social media, visual content shared on social media has quickly become one of the most effective marketing tools. Curalate found that 76 percent of U.S. consumers have purchased a product they’ve seen in a brand’s social media post. Finding ways to engage your consumers after they purchase your product is key.
Engage your consumers socially in the unboxing of your product. Motivate customers to take a photo with your unique packaging and post it on social media using a hashtag that includes your brand. Make your boxes personalized, print inspirational quotes or something that would make your consumer excited to share your brand. Make it interactive by encouraging consumers to post a selfie of themselves making a recipe or coloring a picture that that was printed inside your custom packaging.
Don’t let the power of social media slip through your fingers. Harness the potential of community media platforms to exhibit your product boxes and expand your brand.