The barcode, developed in 1951, visualizes data in a machine-readable form using vertical black bars on a white background.
Each barcode is company and product-specific and must be obtained by applying for a GS1 membership and license for a UPC company prefix. Every product needs a unique identification number from GS1 in order to sell online or in stores.
While your product's barcode needs to be functional, why not transform this boring, often ignored part of packaging into a brand asset. A barcode that has been incorporated into your packaging design can be a powerful marketing tool.
Custom Cartons can help create a specially designed barcode that is fun and creative while still being fully UPC (Universal Product Codes) compliant. Barcodes are scanned over 6 billion times each day, driving commerce around the globe.